Winter Wear Market size in Europe to grow by USD 17.02 billion from 2022 to 2027, The rising popularity of digital payment systems to drive market growth – Technavio

NEW YORK, May 3, 2023 /PRNewswire/ — The winter wear market in Europe size is set to grow by USD 17.02 billion from 2022 to 2027, and register a CAGR of 5.17%, according to Technavio’s latest market research report. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Technavio offers an up-to-date analysis of the current global market scenario and the overall market environment. View Sample Report

The report also covers the following areas:

Winter Wear Market in Europe 2023-2027: Segmentation

The winter wear market in Europe is segmented as follows:

• End-user 
• Product 
• Coats And Jackets
• Sweaters And Cardigans
• Shawls And Scarves
• Others

The market share growth by the men segment will be significant for overall market growth during the forecast period. As health and fitness awareness grows, more men are taking part in the outdoors. This increases the demand for winter clothing. Moreover, since many European countries continue to experience severe winter weather, the demand for luxury winter clothes is even higher. The preference for sustainable and eco-friendly winter clothing is expected to grow due to the materials such as wool, cotton, and silk gaining prominence over the past decade. The demand for technically advanced winter clothing such as gloves is also increasing. Vendors such as C&A, H&M, and Marks and Spencer, among others, are well-known market players that dominate the market. Hence, such factors influence the growth of the segment during the forecast period.

Learn more about the key analysis for the market growth, download a sample report!

Winter Wear Market in Europe 2023-2027: Vendor Analysis and Scope

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Some of the major vendors of the winter wear market in Europe include ASOS Plc, Benetton Group Srl, BERSHKA BSK ESPANA SA, C and A Mode GmbH and Co KG, Continental Clothing Co., Debenhams Plc, Hennes and Mauritz AB, Industria de Diseno Textil SA, Kering SA, LTP Group AS, LVMH Moet Hennessy Louis Vuitton SE, Manufy, Marks and Spencer Plc, Matalan Retail Ltd., New Look Retailers Ltd., Primark Stores Ltd., PUNTO FA SL, Stradivarius, Joules Ltd., and Next Retail Ltd. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. Backed with competitive intelligence and benchmarking, our research reports on the winter wear market in Europe are designed to provide entry support, customer profile & M&As as well as go-to-market strategy support.

What’s New? 

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial - buy the report! 

Vendor Offerings

• ASOS Plc – The company offers oversized hoodie jacket with Van Gogh print in black which is available in multiple sizes.
• Benetton Group Srl – The company offers men’s long sleeve textured sweater which is made up of cotton.
• BERSHKA BSK ESPANA SA – The company offers oversize hoodie jacket made up of fabric cotton, available in different sizes.

Winter Wear Market 2023-2027: Market Dynamics

Key Drivers

• The rising popularity of digital payment systems is a major driving factor for the Europe winter wear market growth.
• The demand for online shopping among consumers is increased due to factors such as the availability of wide range of products to choose from, online shipment tracking, 24/7 customer service, increased internet reach, and cost savings.
• Furthermore, online shopping offers multiple payment options including credit cards, cash on delivery (COD), internet banking, and bills of exchange.
• Moreover, consumers rely on payment service providers that allow them to pay without revealing their card details and the most popular payment method is cash on delivery.
• Consumers are wary of sharing debit and credit card details online in developing countries such as Ireland and Poland. This forces retailers to offer cash-on-delivery options to build consumer trust.
• Hence, such factors drive the market growth in Europe during the forecast period.

Significant Trends

• The increasing focus on R&D and product innovation is a major emerging trend influencing the Europe winter wear market growth. 
• Well-known providers invest heavily in research and development activities to stay ahead of the competition and they focus on improving product quality and analyzing trends in consumer preferences for apparel, including winter sports apparel.
• Moreover, certain suppliers are committed to tackling environmental issues like excessive water consumption, rainforest destruction, marine microfiber dumping, and rising greenhouse gas emissions associated with apparel manufacturing.
• Hence, such trends and efforts in R&D are expected to fuel the winter wear market growth in Europe during the forecast period.

Major Challenges

• Threat from counterfeit products is a major challenge hindering the European winter wear market growth.
• The rapid penetration of the internet and smartphone has increased over the past decade, making it easier for both established and local retailers to sell their products online.
• E-commerce encourages vendors to sell online by providing a platform that does not require large investments and hence, online platforms for winter clothing offer a convenient way to shop at competitive prices.
• The e-commerce platforms are being used to sell counterfeit clothing that replicates the original, including winter clothing in the regional market.
• Hence, the proliferation of counterfeit goods is expected to hinder the growth of the market and damage the image of genuine manufacturers during the forecast period. 

Winter Wear Market in Europe 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist winter wear market in Europe growth during the next five years
• Estimation of the winter wear market in Europe size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the winter wear market across Europe
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of winter wear market in Europe vendors

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Related Reports:
The winter wear market in US is estimated to grow at a CAGR of 2.85% and the size of the market is forecast to increase by USD 14.31 billion between 2022 and 2027. This report extensively covers market segmentation by product (apparel and footwear) and retail channel (specialty stores, mass merchandisers, and online retailing). The rising popularity of digital payment systems is notably driving the US winter clothing market growth.

The winter sports apparel market size is expected to increase to USD 623.16 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.74%. Furthermore, this report extensively covers winter sports apparel market segmentations by end-user (male and female), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The innovations in winter sports apparel designs and portfolio expansion is notably driving the winter sports apparel market growth.

Browse for Technavio’s Consumer Discretionary Market Reports

Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Regional – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Regional – Market size and forecast 2022-2027 ($ billion)

4 Historic Market Size

• 4.1 Winter wear market in Europe 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Winter wear market in Europe 2017 – 2021 ($ billion)

• 4.2 End-user Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 22: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 28: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 29: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 30: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 31: Chart on Comparison by End-user
• Exhibit 32: Data Table on Comparison by End-user

• 6.3 Men – Market size and forecast 2022-2027 
• Exhibit 33: Chart on Men – Market size and forecast 2022-2027 ($ billion)
• Exhibit 34: Data Table on Men – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Chart on Men – Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Men – Year-over-year growth 2022-2027 (%)

• 6.4 Women – Market size and forecast 2022-2027 
• Exhibit 37: Chart on Women – Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Data Table on Women – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Chart on Women – Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Women – Year-over-year growth 2022-2027 (%)

• 6.5 Children – Market size and forecast 2022-2027 
• Exhibit 41: Chart on Children – Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Data Table on Children – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Chart on Children – Year-over-year growth 2022-2027 (%)
• Exhibit 44: Data Table on Children – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by End-user 
• Exhibit 45: Market opportunity by End-user ($ billion)
• Exhibit 46: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 47: Chart on Product – Market share 2022-2027 (%)
• Exhibit 48: Data Table on Product – Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 49: Chart on Comparison by Product
• Exhibit 50: Data Table on Comparison by Product

• 7.3 Coats and jackets – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Coats and jackets – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Coats and jackets – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Coats and jackets – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Coats and jackets – Year-over-year growth 2022-2027 (%)

• 7.4 Sweaters and cardigans – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Sweaters and cardigans – Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Sweaters and cardigans – Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Sweaters and cardigans – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Sweaters and cardigans – Year-over-year growth 2022-2027 (%)

• 7.5 Shawls and scarves – Market size and forecast 2022-2027 
• Exhibit 59: Chart on Shawls and scarves – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Shawls and scarves – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Shawls and scarves – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Shawls and scarves – Year-over-year growth 2022-2027 (%)

• 7.6 Others – Market size and forecast 2022-2027 
• Exhibit 63: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ billion)
• Exhibit 68: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 70: Chart on Market share by geography – 2022-2027 (%)
• Exhibit 71: Data Table on Market share by geography – 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 72: Chart on Geographic comparison
• Exhibit 73: Data Table on Geographic comparison

• 9.3 Germany – Market size and forecast 2022-2027 
• Exhibit 74: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 77: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.4 France – Market size and forecast 2022-2027 
• Exhibit 78: Chart on France – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Data Table on France – Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 81: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.5 UK – Market size and forecast 2022-2027 
• Exhibit 82: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 85: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.6 Italy – Market size and forecast 2022-2027 
• Exhibit 86: Chart on Italy – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Data Table on Italy – Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Chart on Italy – Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on Italy – Year-over-year growth 2022-2027 (%)

• 9.7 Rest of Europe – Market size and forecast 2022-2027 
• Exhibit 90: Chart on Rest of Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Data Table on Rest of Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Chart on Rest of Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on Rest of Europe – Year-over-year growth 2022-2027 (%)

• 9.8 Market opportunity by geography 
• Exhibit 94: Market opportunity by geography ($ billion)
• Exhibit 95: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 96: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape
• Exhibit 97: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 98: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 99: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 100: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 101: Matrix on vendor position and classification

• 12.3 ASOS Plc
• Exhibit 102: ASOS Plc – Overview
• Exhibit 103: ASOS Plc – Business segments
• Exhibit 104: ASOS Plc – Key news
• Exhibit 105: ASOS Plc – Key offerings
• Exhibit 106: ASOS Plc – Segment focus

• 12.4 Benetton Group Srl
• Exhibit 107: Benetton Group Srl – Overview
• Exhibit 108: Benetton Group Srl – Product / Service
• Exhibit 109: Benetton Group Srl – Key offerings

• 12.5 BERSHKA BSK ESPANA SA 
• Exhibit 110: BERSHKA BSK ESPANA SA – Overview
• Exhibit 111: BERSHKA BSK ESPANA SA – Product / Service
• Exhibit 112: BERSHKA BSK ESPANA SA – Key offerings

• 12.6 C and A Mode GmbH and Co KG 
• Exhibit 113: C and A Mode GmbH and Co KG – Overview
• Exhibit 114: C and A Mode GmbH and Co KG – Product / Service
• Exhibit 115: C and A Mode GmbH and Co KG – Key offerings

• 12.7 Debenhams Plc
• Exhibit 116: Debenhams Plc – Overview
• Exhibit 117: Debenhams Plc – Business segments
• Exhibit 118: Debenhams Plc – Key offerings
• Exhibit 119: Debenhams Plc – Segment focus

• 12.8 Hennes and Mauritz AB 
• Exhibit 120: Hennes and Mauritz AB – Overview
• Exhibit 121: Hennes and Mauritz AB – Product / Service
• Exhibit 122: Hennes and Mauritz AB – Key offerings

• 12.9 Industria de Diseno Textil SA 
• Exhibit 123: Industria de Diseno Textil SA – Overview
• Exhibit 124: Industria de Diseno Textil SA – Business segments
• Exhibit 125: Industria de Diseno Textil SA – Key offerings
• Exhibit 126: Industria de Diseno Textil SA – Segment focus

• 12.10 Kering SA
• Exhibit 127: Kering SA – Overview
• Exhibit 128: Kering SA – Business segments
• Exhibit 129: Kering SA – Key offerings
• Exhibit 130: Kering SA – Segment focus

• 12.11 LVMH Moet Hennessy Louis Vuitton SE 
• Exhibit 131: LVMH Moet Hennessy Louis Vuitton SE – Overview
• Exhibit 132: LVMH Moet Hennessy Louis Vuitton SE – Business segments
• Exhibit 133: LVMH Moet Hennessy Louis Vuitton SE – Key news
• Exhibit 134: LVMH Moet Hennessy Louis Vuitton SE – Key offerings
• Exhibit 135: LVMH Moet Hennessy Louis Vuitton SE – Segment focus

• 12.12 Marks and Spencer Plc 
• Exhibit 136: Marks and Spencer Plc – Overview
• Exhibit 137: Marks and Spencer Plc – Business segments
• Exhibit 138: Marks and Spencer Plc – Key offerings
• Exhibit 139: Marks and Spencer Plc – Segment focus

• 12.13 Matalan Retail Ltd.
• Exhibit 140: Matalan Retail Ltd. – Overview
• Exhibit 141: Matalan Retail Ltd. – Product / Service
• Exhibit 142: Matalan Retail Ltd. – Key offerings

• 12.14 New Look Retailers Ltd. 
• Exhibit 143: New Look Retailers Ltd. – Overview
• Exhibit 144: New Look Retailers Ltd. – Business segments
• Exhibit 145: New Look Retailers Ltd. – Key offerings
• Exhibit 146: New Look Retailers Ltd. – Segment focus

• 12.15 Primark Stores Ltd.
• Exhibit 147: Primark Stores Ltd. – Overview
• Exhibit 148: Primark Stores Ltd. – Product / Service
• Exhibit 149: Primark Stores Ltd. – Key offerings

• 12.16 PUNTO FA SL
• Exhibit 150: PUNTO FA SL – Overview
• Exhibit 151: PUNTO FA SL – Product / Service
• Exhibit 152: PUNTO FA SL – Key offerings

• 12.17 Stradivarius
• Exhibit 153: Stradivarius – Overview
• Exhibit 154: Stradivarius – Product / Service
• Exhibit 155: Stradivarius – Key offerings

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 156: Inclusions checklist
• Exhibit 157: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 158: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 159: Research methodology
• Exhibit 160: Validation techniques employed for market sizing
• Exhibit 161: Information sources

• 13.5 List of abbreviations 
• Exhibit 162: List of abbreviations

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